Manecon has conducted a wide variety of business-related assignments. Examples include:

General Management Consulting Assignments

Alberta Securities Commission

• Reviews of projects proposed to be listed on the Alberta Stock Exchange to assist the ASC in its evaluation role
• Feasibility Studies and Business Planning for Stock Exchange Applications
• Examples include:
  • PPF International Corporation, a venture to farm shrimp in Indonesia
  • Bow Valley Brewing Company, a microbrewery in Canmore, Alberta
  • Nishi Khon, a critical development corporation in the Northwest Territories
  • Sat-Tel Corporation, a satellite-based Internet communications company
  • The Calgary Stampede Football Club
• A series of consulting assignments conducted on behalf of The Business Development Bank of Canada to address growth, survival, planning, marketing, and profitability issues among key clients, many of which have innovative financial structures
• Developing and delivering a series of major seminars, courses, and programs delivered to BDC guests on topics such as export planning, strategic alliances, profitability improvement, marketing, monitoring and evaluation, and leadership
• Research directly on behalf of BDC to explore client relationships and growth planning
• A wide variety of assignments over 25 years to provide evaluation of direction and to develop significant plans for large, medium, and small sized businesses with local, national, and international interests facing growth or survival, e.g.:
  • Growth management planning for a company with a huge growth profile but a fragile business environment
  • Exploration of financing options for a company with an unusual financial structure and a narrow market
  • Feasibility studies for a wide variety of manufacturing and service ventures
• Research and planning assignments to address specific ventures or issues, e.g.:
  • A feasibility study for a company proposing to develop a re-refinery for used lubricating oil in Ghana, West Africa
  • Research for Canada Safeway to evaluate its "corporate citizenship" role
  • Research and planning for Esso Resources, PetroCanada, and Syncrude Canada to address business opportunities associated with their major projects in Norman Wells and Northern Alberta.

Market Research

Market research assignments using a wide variety of quantitative and qualitative research approaches and analytical and interpretive methods aressing issues including:

• Marketing Strategy
• Business and export opportunities
• Political polling (Federal, Provincial)
• Social and cultural issues

Reference Research

Manecon has conducted major research assignments that resulted in public reference documents, including:

• Alberta Leisure Golfing Market Demand Analysis (a 37 year forecast of Alberta's golf marketplace)
• Alberta Ski Market Study (a detailed industry and market analysis)
• Alberta Meetings Market Study (a world opportunity study)
• Alberta Wildlife Viewing Study (a major study to determine direction)
• Critical Success Factors in Destination Marketing (a major exploratory study for American Airlines, the Calgary Convention & Visitors Bureau, and the Fort Worth, Texas, CVB)
• Economic impact and business opportunity analysis for exhibitions and fairs across Canada on behalf of the members of the Canadian Association of Exhibitions
• Edmonton Summer Festivals Study (a detailed product and market analysis for Edmonton's many summer festivals).
• Northern Alberta Infrastructure Database

Many important planning assignments have resulted from these research projects.

Key Issues

Further, Manecon has been privileged to lead a wide selection of high profile assignments, including:

• Canada U.S. Air Bilateral Agreement
• Research among businesses in Canada and the U.S. to determine the effects and opportunities associated with the Air Bilateral Agreement. The research was conducted to be used in the negotiation of a new inter-country agreement on "Open Skies".
• Canada U.S. Free Trade Agreement
• Examination of the effects and opportunities of the Free Trade Agreement on Women.
• Marketing Canada in Europe
• Led a national committee of senior tourism executives to develop a new five-year strategy for marketing Canada as a destination in the highly competitive European marketplace
• Pan American Health Organization
• On behalf of the Government of Canada, explored Canada's role in PAHO
• Non Renewable Resource Development in the Northwest Territories
• Explored the cost to the Northwest Territories economy of supporting non-renewable resource development that is approved by the Federal Government, to which royalties also accrue. The assignment led to renegotiation of funding agreements between the two governments.